Ian McNickle, CEO WEO Media
The Top 25 Most Common Marketing Mistakes and How to Fix Them
Ian McNickle is a Co-Founder and Partner at WEO Media, a national dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.
WEO Media is a 4X “Best of Class” Award winner for Websites and Online Marketing (2019 – 2016). It is the top award in the dental industry, and is presented at the annual ADA conference each year.
Ian is also a Partner and President at The DSO Project, an advisory firm which helps dentists start, scale, optimize, and exit their dental group or DSO.
Ian was named a Top CE Leader by Dentistry Today for 2019. He writes articles for numerous industry publications, and recently published his first book “Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group”. Ian frequently lectures at major dental conferences and study clubs all over North America.
Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.
Course Description
This course will review a wide range of common mistakes that are made with websites, social media, online reputation, SEO, PPC, and video production. This program will dig into details of what is needed to make good decisions regarding your online marketing, and best practices for what to do and how to do it.
Course Objectives
- Review common mistakes made with website design, layout, and calls to action.
- Explore best practices for what to do (and not do) when optimizing your online presence on Google.
- Discuss typical mistakes made with social media campaigns, and what works best.
- Learn about what to do (and not do) when dealing with negative online reviews.
- Understand how to properly run a Google PPC campaign, and the typical mistakes most people make.
