2021 Season

Beating the Odds: A Story NOT Silenced by Stage IV Oral Cancer

Eva Grayzel told her story at the 2003 National ADA conference on the main stage. Since then, she has become the voice for oral cancer, speaking internationally at dental and medical conferences on the patient perspective. She performed her story as a one-woman show Off-Broadway. Eva founded Six-Step Screening, an oral cancer awareness campaign and for the success of the campaign was given honorary membership to the American Academy of Oral Medicine. Six-Step Screening provides educational posters, goody bag, recare and self-exam postcards. https://www.sixstepscreening.org

She is the author of two children’s books to empower children with coping skills and communication strategies when someone they know has cancer. She is the creator of ‘My Story Legacy,’ an interactive format for documenting family stories, life values and wisdom. hhtps://www.evagrayzel.com

Course Description

Eva Grayzel transports dental professionals into the oral cancer patient’s experience sharing riveting details about her delayed diagnosis and finding the strength to persevere through the devastating effects of radical surgery and radiation motivating new thinking about oral cancer screenings and patient education. Her compelling narrative humanizes oral cancer, inspiring audiences professionally and personally.

Course Objectives

• Improve oral health for patients
• Integrate oral cancer screenings with patient education
• Optimize screening techniques and patient care
• Develop a standard of care for screenings
• Understand long-term effects of radiation to the oral cavity
• Protect yourself from liability in an oral cancer case

Recognizing and Managing Critical Oral Pathology

Sarah Glass grew up in Virginia. She attended Virginia Tech for her undergraduate degree and obtained her Doctor of Dental Surgery from Virginia Commonwealth University. After dental school, she completed a three-year Oral and Maxillofacial Pathology residency at New York Presbyterian/Queens. Sarah Glass is a Fellow of the American Academy of Oral and Maxillofacial Pathology and a Diplomate of the American Board of Oral and Maxillofacial Pathology. Today, she works as an assistant professor at VCU School of Dentistry. Her job responsibilities include teaching, working in the biopsy service, and seeing oral medicine patients.

Course Objectives

• Differentiate key features of oral ulcerations to improve differential diagnoses.
• Identify oral potentially malignant disorders and their malignant transformation potential.
• Analyze risk factors for and presentations of oral and oropharyngeal cancer including HPV related tumors.
• Recognize the importance of a head & neck exam, biopsies, and referrals for optimal patient care.

Safe Prescribing and Effective Pain Management in Today’s World

Dr. Zoghby graduated with honors in 1982 from Franklin and Marshall College, in Lancaster, PA, majoring in biology with a minor in art. In 1986 earned his DDS degree, Cum Laude, from the State University of New York in Buffalo before receiving his Maxillofacial Surgery Certification from Virginia Commonwealth University/Medical College of Virginia in 1990. He is a Diplomate of the American Board of Oral and Maxillofacial Surgeons, certified in 1992. He has been part of the COFS team since 1994. Since joining the practice, Dr. Zoghby has lectured nationally and internationally on a range of oral surgery subjects.

Dr. Zoghby is a member of the Richmond Dental Society, both the Virginia Dental and American Dental Associations, the Virginia Society of Oral & Maxillofacial Surgery, the American Association of Oral & Maxillofacial Surgery and the Southeastern Society of Oral & Maxillofacial Surgeons as well as the International Association of Oral & Maxillofacial Surgeons. He is an active member of the American Society of TMJ Surgeons. Dr. Zoghby is a member or the Richmond Academy of Medicine, Inc., Porsche Club of America, and the Virginia Museum of Fine Arts.

He has donated his skills to the Crossover Dental Clinic, Donated Dental Services, and the Children’s Hospital program, along with the Mission of Mercy (MOM) project, bringing oral surgery care to the underserved in the Appalachian County of Wise, VA since 1999. Annually, Dr. Zoghby also travels to a remote area of the Caribbean to offer his professional services through the Jamaica Mission Trip since 1993, which is sponsored by VCU/MCV School of Dentistry. He has been an Associate Clinical instructor at the VCU/MCV Department of Oral & Maxillofacial Surgery since 1986.

Course Description

This presentation will focus on the Virginia regulations for prescribing opioids and evidence-based guidelines for pain management in the dental office. The speaker will review the rational and the intent of Virginia prescribing guidelines for dentists. Evidence-base management of acute dental pain and the management of patient with or suspected of substance use disorder will also be discussed in an interactive manner.

Course Objectives

• The highlights of VBOD prescribing regulations.
• Discuss the different methods of management of acute dental pain.
• Approach to management of patients with substance use disorder.

Treatment Guideline for Anterior Provisionalization with a Focus on Immediate Implant Placement

Wayne Szara is a Technologies Specialist with ZIMMER BIOMET Technical Services. He is a 29 year CDT with over 31 years of experience in the dental industry. A graduate of Triton College and Southern Illinois University with degrees in dental technology and vocational education, Wayne has a broad knowledge of laboratory procedures and the skills to present new information in a clear and interesting manner. For 18 years, Wayne has been presenting numerous seminars for ZIMMER BIOMET, including hands-on implants and implant prosthetics programs throughout North America as well as internationally. His programs are presented to oral surgeons, periodontists, general dentists, denturists, dental technicians and even patients. Daily, he helps dentists and dental technicians with their questions about restoring dental implants. A published author, Wayne’s technical articles have appeared in peer-reviewed journals, and he is recognized by the military as an outstanding seminar leader in their professional development program for dentists and dental technicians. In addition, he has worked for Sterngold and 3M ESPE.

Course Description

Immediate implant placement and immediate restoration have allowed clinicians to maximize aesthetic results for their patients while expediting their therapy. This program will provide attendees with a strong theoretical basis on the management of single- tooth implants in the aesthetic zone. We will also identify areas where custom implant impression copings should be considered for use for anterior implant restorations where the copings are used to capture soft tissue emergence profiles of the peri-implant soft tissues.

• Immediate Implant Placed in Anterior and Posterior. When is the best choice to temporize?
• Review clinical data prior to treatment planning this type of restoration.
• Learn the difference between immediate loading and immediate non occlusal loading.
• Converse with the surgeon and dental lab technicians regarding the specifics of immediate implant placement and provisional restoration.
• Be familiar with different methods of fabricating the immediate single unit provisional restoration.
• Learn the process to create a custom impression coping.

Smile Confidently with Full Arch Rehabilitation Solutions

Wayne Szara is a Technologies Specialist with ZIMMER BIOMET Technical Services. He is a 29 year CDT with over 31 years of experience in the dental industry. A graduate of Triton College and Southern Illinois University with degrees in dental technology and vocational education, Wayne has a broad knowledge of laboratory procedures and the skills to present new information in a clear and interesting manner. For 18 years, Wayne has been presenting numerous seminars for ZIMMER BIOMET, including hands-on implants and implant prosthetics programs throughout North America as well as internationally. His programs are presented to oral surgeons, periodontists, general dentists, denturists, dental technicians and even patients. Daily, he helps dentists and dental technicians with their questions about restoring dental implants. A published author, Wayne’s technical articles have appeared in peer-reviewed journals, and he is recognized by the military as an outstanding seminar leader in their professional development program for dentists and dental technicians. In addition, he has worked for Sterngold and 3M ESPE.

Course Description

This program offers solutions to help you and your patients achieve beautiful, confident and healthy smiles. Edentulism and failing dentition continue to be major health challenges affecting millions of people worldwide. ZIMMER BIOMET offers a variety of ideas that simplify implant retained and bar retained overdenture therapy for clinicians, while providing an improved quality of life for each patient.

Course Objectives

Review the most common treatment modalities for edentulous and partially edentulous patients. The following topics will be discussed in detail:

• Implant-Supported Overdentures vs. Bar-Supported Overdentures vs. Fixed Hybrid Restoration.
• Partial Overlay Opportunities.
• Learn About the Features and Benefits of the Locator, LODI and R-Tx.
• Program Will Include Locator OTS Over The Shoulder Reviewing Processing Techniques.

Temporomandibu​lar Joint- Assessment and Treatment

Dr. Zoghby graduated with honors in 1982 from Franklin and Marshall College, in Lancaster, PA, majoring in biology with a minor in art. In 1986 earned his DDS degree, Cum Laude, from the State University of New York in Buffalo before receiving his Maxillofacial Surgery Certification from Virginia Commonwealth University/Medical College of Virginia in 1990. He is a Diplomate of the American Board of Oral and Maxillofacial Surgeons, certified in 1992. He has been part of the COFS team since 1994. Since joining the practice, Dr. Zoghby has lectured nationally and internationally on a range of oral surgery subjects.

Dr. Zoghby is a member of the Richmond Dental Society, both the Virginia Dental and American Dental Associations, the Virginia Society of Oral & Maxillofacial Surgery, the American Association of Oral & Maxillofacial Surgery and the Southeastern Society of Oral & Maxillofacial Surgeons as well as the International Association of Oral & Maxillofacial Surgeons. He is an active member of the American Society of TMJ Surgeons. Dr. Zoghby is a member or the Richmond Academy of Medicine, Inc., Porsche Club of America, and the Virginia Museum of Fine Arts.

He has donated his skills to the Crossover Dental Clinic, Donated Dental Services, and the Children’s Hospital program, along with the Mission of Mercy (MOM) project, bringing oral surgery care to the underserved in the Appalachian County of Wise, VA since 1999. Annually, Dr. Zoghby also travels to a remote area of the Caribbean to offer his professional services through the Jamaica Mission Trip since 1993, which is sponsored by VCU/MCV School of Dentistry. He has been an Associate Clinical instructor at the VCU/MCV Department of Oral & Maxillofacial Surgery since 1986.

Course Description

• Identify the disorders of the temporomandibular joint.
• List the modalities used for treatment of the temporomandibular joint.
• Describe the role of dentist, physical therapist and psychologist in treatment

Ransomware Attacks – Will You Be the Next Unsuspecting Victim?

A dynamic and successful entrepreneur who built and sold his first technology business at age 30 to a publicly traded company. Gary’s first company built and successfully deployed one of the very first cloud based healthcare systems in the industry serving thousands of users in all 50 states. Gary’s unique background includes being a database developer as well as having 15 years in law enforcement. His vision and drive enables Black Talon Security to provide cutting-edge and customer focused cybersecurity solutions to businesses of all sizes. Gary has lectured to over 7,000 people at numerous national events. He is a sought after speaker and writer on the latest cybersecurity trends and mitigation strategies. Gary personally oversees all breaches and has been part of the team that has mitigated some of the largest distributed ransomware attacks in our Nations’s history.

Course Description

We will provide you with comprehensive information on how ransomware is impacting practices across the U.S.

Practices often have a false sense of security that their IT vendor is providing adequate security to mitigate the risks of a data breach. We will discuss the differences between IT vendors and cybersecurity companies and why practices should engage with a cybersecurity company to provide the additional protection from the advanced threats that are affecting practices. Some questions you should be asking your IT company:

• Are you receiving network vulnerability reports from your IT vendor? If so, how often?
• Is your IT company providing your office with annual Cybersecurity Awareness Training which is required to be HIPAA compliant? (This is separate from your HIPAA training)
• Has your IT company performed a full cybersecurity audit of your existing policies/procedures and the tools/equipment that you use on a daily basis?
• Does your IT company work with a cybersecurity company to review/audit their work? Your IT company should NOT be auditing their own work
• When was the last time that you received confirmation from your IT company that they have successfully completed a test to ensure that your data was being backed up properly?

Course Objectives

At the end of this presentation, you will have a thorough understanding of the following:

• How to protect your practice from ransomware attacks
• Technologies and solutions that can help minimize the chances of a cyberattack
• The differences between IT companies and cybersecurity companies
• The steps you need to take NOW!

Disaster Recovery Planning

A dynamic and successful entrepreneur who built and sold his first technology business at age 30 to a publicly traded company. Gary’s first company built and successfully deployed one of the very first cloud based healthcare systems in the industry serving thousands of users in all 50 states. Gary’s unique background includes being a database developer as well as having 15 years in law enforcement. His vision and drive enables Black Talon Security to provide cutting-edge and customer focused cybersecurity solutions to businesses of all sizes. Gary has lectured to over 7,000 people at numerous national events. He is a sought after speaker and writer on the latest cybersecurity trends and mitigation strategies. Gary personally oversees all breaches and has been part of the team that has mitigated some of the largest distributed ransomware attacks in our Nations’s history.

Course Description

You walk into your office Monday morning and all your computers are locked. Your data has been encrypted AND stolen. What do you do?

• How will you see patients?
• How do you bill insurance?
• Where is your data stored?
• Who has access to your data?
• What are your passwords
• What do you tell your staff/your patients?
• This is a PR nightmare waiting to happen

Course Objectives

At the end of this presentation, you will have a thorough understanding of the following:

• Best practices to protect your practice and patient data from ransomware attacks
• Technologies and solutions that can help minimize the chances of a cyberattack
• Why you need a dedicated cybersecurity company vs. just your IT vendor

The Top 25 Most Common Marketing Mistakes and How to Fix Them

Ian McNickle is a Co-Founder and Partner at WEO Media, a national dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.

WEO Media is a 4X “Best of Class” Award winner for Websites and Online Marketing (2019 – 2016). It is the top award in the dental industry, and is presented at the annual ADA conference each year.

Ian is also a Partner and President at The DSO Project, an advisory firm which helps dentists start, scale, optimize, and exit their dental group or DSO.

Ian was named a Top CE Leader by Dentistry Today for 2019. He writes articles for numerous industry publications, and recently published his first book “Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group”. Ian frequently lectures at major dental conferences and study clubs all over North America.

Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.

Course Description

This course will review a wide range of common mistakes that are made with websites, social media, online reputation, SEO, PPC, and video production. This program will dig into details of what is needed to make good decisions regarding your online marketing, and best practices for what to do and how to do it.

Course Objectives

• Review common mistakes made with website design, layout, and calls to action.
• Explore best practices for what to do (and not do) when optimizing your online presence on Google.
• Discuss typical mistakes made with social media campaigns, and what works best.
• Learn about what to do (and not do) when dealing with negative online reviews.
• Understand how to properly run a Google PPC campaign, and the typical mistakes most people make.

‘Level Up’ Your Marketing Results-How to Create a New Patient-Treatment Converting Team’

Lori Bernardo RDH, (Senior Marketing Consultant at WEO Media) has over 30 years in the dental profession as a dental hygienist, practice consultant, corporate trainer, and sales and marketing executive. She has developed a deep understanding of the unique challenges of building and marketing a dental practice by working with hundreds of dental practices across the US. Lori’s diverse background gives her the ability to explain these topics in an easy to understand manner that the audience can grasp. She delivers the information along with real strategies that will allow the audience to make easy and impactful changes to their practices.

Course Description

Your external marketing is only one half of the equation. Knowing how to take the new patient leads that your marketing investment is sending your way and actually getting them on the path treatment acceptance is crucial. In the program we will explore attainable systems that will ‘level up’ your game and help you turn an outstanding ROI!-Defining your brand/unique offering

Course Objectives

• Identifying your ideal patient.
• Setting realistic growth goals.
• Creating assets to ‘sell’.
• Building in-house systems to improve the patient experience.
• Utilizing existing patient successes to ‘tell your story’.