UPCOMING EVENTS

WEBINAR 1

Laurie Bernardo

Optimizing Social Media and Online Reputation Management to Drive New Patient Growth

Lori Bernardo, RDH has over 30 years in the dental profession as a dental hygienist, practice consultant, corporate trainer, and sales and marketing executive. She has developed a deep understanding of the unique challenges of building and marketing a dental practice by working with hundreds of dental practices across the US. Lori’s diverse background gives her the ability to explain these topics in an easy to understand manner that the audience can grasp. She delivers the information along with real strategies that the audience can use to easily make impactful changes to their practices.

 

Learning Objectives: In this webinar we will learn how to harness the power of social media platforms and online reputation management to highly engage your existing patient base; turning them into strong ‘brand ambassadors’ for your practice. Learn how to use these tools to build brand loyalty, increase patient retention, attract new patients and market your services.

 

*Following the webinars, every attendee will receive a certificate of completion via email. Also, AGD members will have their information submitted to the AGD within 30 days for CE tracking purposes.

SEPTEMBER 10, 2020 | 7:00 PM EDT

1 CE Units
Cost: Complimentary

Co-Sponsored by Nobel Biocare

Attendees MUST use this registration link in order to attend the webinar.

WEBINAR 2

Ian McNickle

How to Optimize Your Website & Online Presence to Generate New Patients

Ian McNickle is a nationally recognized marketer, speaker, and author. He has twice been named a top CE Leader and Consultant by Dentistry Today (2020, 2019). His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. Ian is a Co-Founder and Partner at WEO Media, a national dental marketing firm where he leads their consulting, sales, and marketing teams, as well as product development activities. Ian has a BS in Mechanical Engineering from Washington State University, and he has an MBA from the University of Washington.

 

Learning Objectives: In this webinar we will explore best practices for optimizing your practice website in order to help it rank highly on Google, and convert website traffic into new patient leads. We will review the 3 primary steps in the new patient generation process, and what you can do today to improve your results.

 

*Following the webinars, every attendee will receive a certificate of completion via email. Also, AGD members will have their information submitted to the AGD within 30 days for CE tracking purposes.

SEPTEMBER 14, 2020 | 7:00 PM EDT

1 CE Units
Cost: Complimentary

Co-Sponsored by Nobel Biocare

Attendees MUST use this registration link in order to attend the webinar.

WEBINAR 3

Ian McNickle

Jump Start Your Practice Growth on Google: SEO & PPC Best Practices to Drive New Patients

Ian McNickle is a nationally recognized marketer, speaker, and author. He has twice been named a top CE Leader and Consultant by Dentistry Today (2020, 2019). His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. Ian is a Co-Founder and Partner at WEO Media, a national dental marketing firm where he leads their consulting, sales, and marketing teams, as well as product development activities. Ian has a BS in Mechanical Engineering from Washington State University, and he has an MBA from the University of Washington.

 

Learning Objectives: In this webinar we will analyze best practices for SEO (Search Engine Optimization) and PPC (Pay-Per-Click) ads on Google. When properly implemented these two powerful marketing channels can produce a consistent and ongoing source of quality new patients.

 

*Following the webinars, every attendee will receive a certificate of completion via email. Also, AGD members will have their information submitted to the AGD within 30 days for CE tracking purposes.

SEPTEMBER 17, 2020 | 7:00 PM EDT

1 CE Units
Cost: Complimentary

Co-Sponsored by Nobel Biocare

Attendees MUST use this registration link in order to attend the webinar.

STUDY CLUB LOCATION

Virginia Museum of History & Culture

428 N Boulevard | Richmond, VA 23220

 

(804) 354-1600

msattler@commonwealthofs.com

Special Note About Parking:  We have provided and paid for additional overflow parking at the Virginia Museum of Fine Arts Parking Deck.  Let the attendant know you are with Commonwealth Oral & Facial Surgery’s event and you will not be charged to park. Otherwise, just drive right in and park.

 

The Historical Society lot and street parking may be limited so please use the deck.

Remember, VMFA Members park for free as well.

Join the COFS Study Club!  Contact us now to learn more.