Jump Start Your Practice Growth on Google: SEO & PPC Best Practices to Drive New Patients

Ian McNickle is a nationally recognized marketer, speaker, and author. He has twice been named a top CE Leader and Consultant by Dentistry Today (2020, 2019). His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. Ian is a Co-Founder and Partner at WEO Media, a national dental marketing firm where he leads their consulting, sales, and marketing teams, as well as product development activities. Ian has a BS in Mechanical Engineering from Washington State University, and he has an MBA from the University of Washington.

Learning Objectives:

In this webinar we will analyze best practices for SEO (Search Engine Optimization) and PPC (Pay-Per-Click) ads on Google. When properly implemented these two powerful marketing channels can produce a consistent and ongoing source of quality new patients.