How to Optimize Your Website & Online Presence to Generate New Patients

Ian McNickle is a nationally recognized marketer, speaker, and author. He has twice been named a top CE Leader and Consultant by Dentistry Today (2020, 2019). His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. Ian is a Co-Founder and Partner at WEO Media, a national dental marketing firm where he leads their consulting, sales, and marketing teams, as well as product development activities. Ian has a BS in Mechanical Engineering from Washington State University, and he has an MBA from the University of Washington.

Learning Objectives:

In this webinar we will explore best practices for optimizing your practice website in order to help it rank highly on Google, and convert website traffic into new patient leads. We will review the 3 primary steps in the new patient generation process, and what you can do today to improve your results.