Brooke Albright, BS|MS, Conscious Healthcare Consulting

Understanding the Psychology of Case Acceptance and the New Patient

Amid unprecedented change in the dental landscape the psychology of the “New Patient” is often overlooked and unaddressed, yet has a striking impact on case acceptance.  This course will address the psychology of the “New Patient” and what patients report in their experiences in dentistry.  This is a psychologically informed approach that will speak to both the conscious and unconscious motivations of health behavior change and decision-making.  Doctors and treatment teams alike will benefit from information that can be applied immediately into their distinctive practices.

Learning objectives

• Understand the “right now” mentality of patients and how this impacts case acceptance
• Adopt skills that address and meet the demands of insurance minded patients
• Discover how to use open vs. closed ended questions to connect with patients on an individual level
• Comprehend both the conscious and unconscious reasons patients say YES or NO to treatment
• Discern the difference between clinical vs. empathetic driven approaches to treatment consultations

Brooke takes a psychological approach to the complexities in gaining case acceptance in a changing dental landscape, offering clinicians a new perspective in managing teams and connecting with their patients.  Brooke has over 13 years of experience working within healthcare; the last six have been dedicated to implant dentistry.  In her varying sales and consultative roles within the medical and dental field, Brooke has gained unique insight into the inner workings of clinical care.  With strong business acumen, Brooke has successfully developed practices and exceeded sales goals in spite of challenging economic environments.  She is sincerely passionate about helping clinicians understand the systems, protocols, and communication needed to improve case acceptance and treatment outcomes in clinical practice.  With a focus on building better relationships and managing people, not numbers, Brooke synergistically works to cultivate strategies for thriving in a progressively changing dental landscape.

Brooke has a BS in Biology with an emphasis in Health Science, a MA in Psychology, and is currently a PhD candidate at Pacifica Graduate Institute.  In her academic and professional endeavors, Brooke has written on a wide variety of topics including: redefining the doctor patient relationship, the importance of adapting business and clinical approaches to meet the evolving needs of patients, and has lectured nationally and internationally on similar topics.  She has worked with two of the top dental implant companies in the world.