2020 Season

Capturing the Full-Arch Opportunity in Your Market

Are you clinically prepared to satisfy the increasing patient demand for full-arch fixed implant prostheses on the day of surgery? In 2005, the over-65 population reached 43 million; by 2025, this group will escalate to 80 million, bringing along with it an increasing number of edentulous and partially edentulous patients. When proven clinical techniques are applied, immediate occlusal loading has a documented success rate of over 95 percent. Many practices want to place more dental implants and perform more full-arch cases, but struggle to attract, treatment plan and close these large procedures. Join us this CE training course to learn treatment planning and marketing techniques to increase case acceptance, especially among your existing patients.

Learning Objectives:

• A step-by-step blueprint on treatment planning and patient consultation protocols for achieving higher case acceptance
• How to cost-effectively identify and attract a consistent stream of full arch cases in your practice
• Case acceptance strategies, fees and patient financing
• Best practices for applying a team methodology with the surgical specialist, restorative doctor and the laboratory

Biography

Dr. Andrew Ferrier earned his dental degree from UCLA and completed the three year Prosthodontic Residency Program at UCSF. For the past 8 years, he has treated patients with full arch immediate load treatment concepts in his private practice and for a dental implant center. Dr. Ferrier serves as the staff prosthodontist for the Head and Neck Surgery Department of Kaiser Hospital in Oakland. He has completed over 1,000 arches and conducted thousands of maintenance visits and patient consultations. Dr. Ferrier has held a position of assistant clinical professor at UCSF. He lectures internationally on a broad variety of topics including implants, CEREC, and dental practice management.

Optimizing Social Media and Online Reputation Management to Drive New Patient Growth

Lori Bernardo, RDH has over 30 years in the dental profession as a dental hygienist, practice consultant, corporate trainer, and sales and marketing executive. She has developed a deep understanding of the unique challenges of building and marketing a dental practice by working with hundreds of dental practices across the US. Lori’s diverse background gives her the ability to explain these topics in an easy to understand manner that the audience can grasp. She delivers the information along with real strategies that the audience can use to easily make impactful changes to their practices.

Learning Objectives:

In this webinar we will learn how to harness the power of social media platforms and online reputation management to highly engage your existing patient base; turning them into strong ‘brand ambassadors’ for your practice. Learn how to use these tools to build brand loyalty, increase patient retention, attract new patients and market your services.

How to Optimize Your Website & Online Presence to Generate New Patients

Ian McNickle is a nationally recognized marketer, speaker, and author. He has twice been named a top CE Leader and Consultant by Dentistry Today (2020, 2019). His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. Ian is a Co-Founder and Partner at WEO Media, a national dental marketing firm where he leads their consulting, sales, and marketing teams, as well as product development activities. Ian has a BS in Mechanical Engineering from Washington State University, and he has an MBA from the University of Washington.

Learning Objectives:

In this webinar we will explore best practices for optimizing your practice website in order to help it rank highly on Google, and convert website traffic into new patient leads. We will review the 3 primary steps in the new patient generation process, and what you can do today to improve your results.

Jump Start Your Practice Growth on Google: SEO & PPC Best Practices to Drive New Patients

Ian McNickle is a nationally recognized marketer, speaker, and author. He has twice been named a top CE Leader and Consultant by Dentistry Today (2020, 2019). His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. Ian is a Co-Founder and Partner at WEO Media, a national dental marketing firm where he leads their consulting, sales, and marketing teams, as well as product development activities. Ian has a BS in Mechanical Engineering from Washington State University, and he has an MBA from the University of Washington.

Learning Objectives:

In this webinar we will analyze best practices for SEO (Search Engine Optimization) and PPC (Pay-Per-Click) ads on Google. When properly implemented these two powerful marketing channels can produce a consistent and ongoing source of quality new patients.