ABOUT THE PROGRAM

Commonwealth Oral & Facial Surgery is responsible for control of content and selection of presenters and moderators as well as ensuring scientific integrity of all CE activities and faculty selection.

We ensure any co-sponsors who provide speaker honorarium will not control the content of the programs presented.  In compliance with the AGD/PACE provisions, we are committed to ensuring the highest quality of clinical education information is presented in a manner that segregates it from any commercial interests.

The CE Program committee has agreed to hold educational events at venues that allow any co-sponsor sales representatives to display materials in a separate room from the educational lecture; therefore ensuring that study club members are not exposed to commercial interests unless they choose to seek them out.

SESSION 1

Dr. Andrew Ferrier, Prosthodontist

Capturing the Full-Arch Opportunity in Your Market

Are you clinically prepared to satisfy the increasing patient demand for full-arch fixed implant prostheses on the day of surgery? In 2005, the over-65 population reached 43 million; by 2025, this group will escalate to 80 million, bringing along with it an increasing number of edentulous and partially edentulous patients. When proven clinical techniques are applied, immediate occlusal loading has a documented success rate of over 95 percent. Many practices want to place more dental implants and perform more full-arch cases, but struggle to attract, treatment plan and close these large procedures. Join us this CE training course to learn treatment planning and marketing techniques to increase case acceptance, especially among your existing patients.

 

Learning Objectives:
  • A step-by-step blueprint on treatment planning and patient consultation protocols for achieving higher case acceptance
  • How to cost-effectively identify and attract a consistent stream of full arch cases in your practice
  • Case acceptance strategies, fees and patient financing
  • Best practices for applying a team methodology with the surgical specialist, restorative doctor and the laboratory

 

Dr. Andrew Ferrier earned his dental degree from UCLA and completed the three year Prosthodontic Residency Program at UCSF. For the past 8 years, he has treated patients with full arch immediate load treatment concepts in his private practice and for a dental implant center. Dr. Ferrier serves as the staff prosthodontist for the Head and Neck Surgery Department of Kaiser Hospital in Oakland. He has completed over 1,000 arches and conducted thousands of maintenance visits and patient consultations. Dr. Ferrier has held a position of assistant clinical professor at UCSF. He lectures internationally on a broad variety of topics including implants, CEREC, and dental practice management.

FEBRUARY 28, 2020 | 8:00am – 3:30pm

Breakfast and Lunch Provided
7.0 CE Units
Co-Sponsored by Biohorizons
Course Location:
Virginia Museum of History & Culture
428 N Arthur Ashe Boulevard
Richmond, VA 23220

SESSION 2

Morning Session

Eval Grayzel, Author & Storyteller

Beating the Odds: A Story NOT Silenced by Stage IV Oral Cancer

Eva Grayzel transports dental professionals into the oral cancer patient’s experience sharing riveting details about her delayed diagnosis and finding the strength to persevere through the devastating effects of radical surgery and radiation motivating new thinking about oral cancer screenings and patient education. Her compelling narrative humanizes oral cancer, inspiring audiences professionally and personally.

Learning Objectives:
  • Improve oral health for patients
  • Integrate oral cancer screenings with patient education
  • Optimize screening techniques and patient care
  • Develop a standard of care for screenings
  • Understand long-term effects of radiation to the oral cavity
  • Protect yourself from liability in an oral cancer case

 

Eva Grayzel told her story at the 2003 National ADA conference on the main stage. Since then, she has become the voice for oral cancer, speaking internationally at dental and medical conferences on the patient perspective. She performed her story as a one-woman show Off-Broadway. Eva founded Six-Step Screening, an oral cancer awareness campaign and for the success of the campaign was given honorary membership to the American Academy of Oral Medicine.

 

She is the author of two children’s books to empower children with coping skills and communication strategies when someone they know has cancer. She is the creator of ‘My Story Legacy,’ an interactive format for documenting family stories, life values and wisdom.
www.sixstepscreening.org

APRIL 17, 2020 | 8:00am – 3:30pm

Breakfast and Lunch Provided
7.0 CE Units
Co-Sponsored by Nobel Biocare
Course Location:
Virginia Museum of History & Culture
428 N Arthur Ashe Boulevard
Richmond, VA 23220

Afternoon Session

Dr. Sarah Glass, Oral Pathologist

Recognizing and Managing Critical Oral Pathology

Sarah Glass grew up in Virginia. She attended Virginia Tech for her undergraduate degree and obtained her Doctor of Dental Surgery from Virginia Commonwealth University. After dental school, she completed a three-year Oral and Maxillofacial Pathology residency at New York Presbyterian/Queens. Sarah Glass is a Fellow of the American Academy of Oral and Maxillofacial Pathology and a Diplomate of the American Board of Oral and Maxillofacial Pathology. Today, she works as an assistant professor at VCU School of Dentistry. Her job responsibilities include teaching, working in the biopsy service, and seeing oral medicine patients.

Learning Objectives:
  • Differentiate key features of oral ulcerations to improve differential diagnoses
  • Identify oral potentially malignant disorders and their malignant transformation potential
  • Analyze risk factors for and presentations of oral and oropharyngeal cancer including HPV related tumors
  • Recognize the importance of a head & neck exam, biopsies, and referrals for optimal patient care

SESSION 3

Ian McNickle & Laurie Bernardo, WEO Media

Online Mastering Best Practices for the Modern Dental Practice – Lecture and Interactive Session

This course will explain the most effective strategies for generating new patients from a variety of areas including online marketing, direct-to-consumer marketing, and other sources. You will learn best practices for optimizing a website to convert new patient leads, as well as getting your website to rank highly on Google. We will cover critical areas such as Search Engine Optimization (SEO), Pay-Per-Click marketing (PPC), social media, and online reputation management.

 

In addition, we will review some powerful tools and services available on the market to help practices grow and thrive. This review will not be a sales pitch, but an unbiased review of highly effective tools and services we’ve observed practices benefit from.

 

Learning objectives

  • Review the three core steps to new patient generation
  • Explore the most important items to optimize a website for lead conversion
  • Learn best practices to generate new patient leads from SEO and PPC (with supporting case studies)
  • Understand how to leverage social media to help drive new patient growth
  • Strategy overview for generating positive online reviews
  • Learn about your options when dealing with negative online reviews
  • Review a variety of tools and resources available to help practices grow

SEPTEMBER 18, 2020 | 8:00am – 3:30pm

Breakfast and Lunch Provided
7.0 CE Units
Co-Sponsored by Nobel Biocare
Course Location:
Virginia Museum of History & Culture
428 N Arthur Ashe Boulevard
Richmond, VA 23220

Ian McNickle is a Co-Founder and Partner at WEO Media, a national dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.

 

WEO Media is a 4X “Best of Class” Award winner for Websites and Online Marketing (2019 – 2016). It is the top award in the dental industry, and is presented at the annual ADA conference each year.

 

Ian is also a Partner and President at The DSO Project, an advisory firm which helps dentists start, scale, optimize, and exit their dental group or DSO.

 

Ian was named a Top CE Leader by Dentistry Today for 2019. He writes articles for numerous industry publications, and recently published his first book “Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group”. Ian frequently lectures at major dental conferences and study clubs all over North America.

 

Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.

Lori Bernardo RDH, (Senior Marketing Consultant at WEO Media) has over 30 years in the dental profession as a dental hygienist, practice consultant, corporate trainer, and sales and marketing executive. She has developed a deep understanding of the unique challenges of building and marketing a dental practice by working with hundreds of dental practices across the US. Lori’s diverse background gives her the ability to explain these topics in an easy to understand manner that the audience can grasp. She delivers the information along with real strategies that will allow the audience to make easy and impactful changes to their practices.

STUDY CLUB LOCATION

Virginia Museum of History & Culture

428 N Arthur Ashe Boulevard | Richmond, VA 23220

 

(804) 354-1600

msattler@commonwealthofs.com

Special Note About Parking:  We have provided and paid for additional overflow parking at the Virginia Museum of Fine Arts Parking Deck.  Let the attendant know you are with Commonwealth Oral & Facial Surgery’s event and you will not be charged to park. Otherwise, just drive right in and park.

 

The Historical Society lot and street parking may be limited so please use the deck.

Remember, VMFA Members park for free as well.

TUITION INFORMATION

$250

COURSE CONTACT INFORMATION

Melissa Sattler
Office: (804) 354-1611
msattler@commonwealthofs.com